Friday, September 20, 2013

LinkedIn and Branding: Why it is Important?

Why this social network is becoming more important for branding? Generally, when it comes to branding, most of you might think that the best way to enhance your brand is by creating a professional website. Well, this is not true anymore. Today, branding is enhanced depending upon how you present yourself to public through social network. That is why social network is very important. 

LinkedIn Logo
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LinkedIn is one of the leading social and professional networking websites around the world. There are more than 225 million users on LinkedIn. You can increase your network through LinkedIn profile. When people look at your LinkedIn profile, they get a better idea of your personality. Your LinkedIn profile can even help you to get job offers. In fact, there are 80% of job offers through social networking sites like LinkedIn. With your LinkedIn profile, employers can look at your experience as well as your relationships with other people. Moreover, you have some control on how you want to present yourself in professional world – whether it is by indicating your technical expertise or by showing your work projects.
Here are few ways to increase branding on LinkedIn:
  • Keep your LinkedIn profile Updated: Remember that your LinkedIn profile is your resume. This resume needs to be updated regularly.
  • Customize your URL: The default URL is filled with number and is not pretty. LinkedIn gives you option of customizing your URL. You can make your URL more attractive by customizing it.
  • Give a detailed summary of yourself: People will know about your specialties by looking at your summary.
  • Show your projects: This will allow people to know about your past and present projects.
I hope that you realize the importance of LinkedIn profile and its ability to improve your professional world.

Sources:
http://makingsenseofsocialmedia.org/wp-content/uploads/2013/06/linkedinprofile2013-rebrand-cb_m0s3kqgwsl.pdf
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1 comment:

  1. UnknownOctober 14, 2013 at 8:44 PM

    Hi Nirav.

    I liked your informative post about LinkedIn because you described the purpose of LinkedIn and branding well. The great thing about LinkedIn is that it's very easy to organize your work and other necessary information about yourself, which makes your "resume" representable and consistent to viewers. That's why I also agree on the points that you mentioned (which includes updating your profile regularly to show people that you are an active user of the network). Your post is very easy to follow and formatted well enough that your reader is able to pay attention throughout the whole post, so, well done.

    ReplyDelete

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